White Kite Studio | Courses
A 4 week e-course for creative entrepreneurs wanting to focus their brands, grow their tribes and chase ultimate success!
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IS THIS YOU?

Are you a creative entrepreneur looking to build a brand that speaks your mission, captures and attracts your dream clients, and reflects a style that excites and inspires wherever it goes?

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Do you yearn to make more real and meaningful online connections with your industry and clients, but social media leaves your feeling drained, uncertain and generally freaked out?

 

Do you feel disorganised and like you’re working without a plan or strategy?

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Are you ready to make some focused, positive and creative changes to your business but can’t find the time or know-how to just do it?

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Would you love to get excited about your business, branding and marketing again?

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BRAND BOOTCAMP WILL GEAR YOU WITH…

Laser sharp focus on who your brand is and where you want to go.

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A logically laid out business plan that will point out your strengths and plot your unique position amongst your competitors.

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A deep connection with your ideal clients, and how you can position your brand to become their Best Friend Forever.

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A clearly laid out plan of action and the confidence you need to make your business goals a reality.

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A much better understanding of the scope of branding and how it can work harder for your business.

 

Checklists and software hacks to help you maintain a consistent brand image and get organised.

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Effective tips and ideas on how to create better customer experiences.

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A skills-set to make blogging, email marketing, social media marketing and SEO meaningful, targeted and fun!

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A step-by-step guide on how to create better online marketing strategies.

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New energy, motivation, inspiration and confidence to go out there and take your business to new and exciting heights!

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WHY THIS DIGITAL COURSE?

The revolutionary Pink Party Workshop has gone digital! For the past year and a half, more than 110 people have attended and LOVED my exclusive 3-day branding and marketing workshops. Now, more people, from all over the globe can share in this life and business changing experience, on their own time. Here’s what some of my past students had to say…

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WHO SHOULD DO THIS COURSE?

Creative entrepreneurs that want to start their own business, but have no idea where to begin.

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Entrepreneurs that are looking for a fresh beginning and possibly a complete rebrand.

Or perhaps, you just want to feel motivated and energised again to go out there and kill it!

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Business owners looking to gain new knowledge and confidence in social media marketing.

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Designers interested in learning about my design and branding process.

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Entrepreneurs that need a course that they can do on their own time.

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Anyone looking to network with and meet other creative entrepreneurs.

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NO EXPIRY DATE.

REFRESH WHENEVER!

The knowledge and skills that you will gain from this course will stay relevant, and will help you to reboot your business and brand whenever you need it!

WORK AT YOUR

OWN PACE

I understand that you’re busy! This course will give you the opportunity to work around your family or work obligations, and complete the videos and worksheets at times convenient to you.

TAKE IMMEDIATE

ACTION!

The course is broken up in such a way that you can action small tasks and assignments every day. 9 Practical digital worksheets will give you a step-by-step guide to the bigger picture.

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Week 1:

2 VIDEOS AND 3 WORKSHEETS

We begin by taking a detailed look at your current business situation and where there’s room for improvement or growth.

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Fall in love with a business plan! I take you though the step-by-step process of defining your business in detail and setting up a proper plan of action to make your dreams happen. No more boring, corporate looking templates that make no sense! I make this step fun, engaging and insightful, so you can get down to the core of your business and how you’ll make it the best it can possibly be.

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Craft a soulful mission and vision statement for your business.

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Investigate your competitors and how you can position your business to be different and stand out from the crowd.a

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 An in-depth market analysis to point out how you can optimise your service or improve on what you’re currently doing.

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Explore the opportunities in your industry and how you can take more considered advantage of current trends.

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Set crystal-clear goals for you business, and break them down into clearly defined tasks to actually make them happen (this one is always a favourite!).

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Get to know your ideal clients and what makes them tick. Learn how you can mould your brand and marketing to speak directly to their hearts and draw them in.

Business Plan worksheet
Goal setting worksheet
Meet your ideal client worksheet
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Week 2:

2 VIDEOS AND 2 WORKSHEETS

Get to know the scope of branding and why it’s worth the time and investment.

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Explore your brand personality and how to position your brand so it will become the BFF of your ideal client.

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Pin down exactly what your brand stands for and what you can do to bring those messages forth through your branding.

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Learn how to craft a brand voice that is perfectly matched and relevant to your ideal client. Explore copywriting and how to create an exciting voice for your brand.

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Create an inspirational visual moodboard for your brand that reflect your brand’s personality and values perfectly.

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Learn about the process that I follow with my own branding clients.

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Explore the different branded elements that can assist your service offering or product sales processes. It’s all about streamlining and consistency that will create authority for your brand.

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Colour and Typography theory / psychology.

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Tips and practical ideas on how to add value to your brand offering and create better customer experiences.

Brand defining and developing worksheet
Creating a brand experience worksheet
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Week 3:

2 VIDEOS AND 2 WORKSHEETS

Find out why digital marketing and social media is important to grow your business and stay relevant.

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Learn how to create relevant and engaging content to appeal to your ideal clients.

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Gain insights about the importance of consistent blogging. I’ll also take you through the basics of setting up a blog and brainstorm relevant topics with you.

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We delve into all the most prominent social media platforms, how they work, analytics and how to craft and share content optimally.

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SEO basics and what your can do to improve your website’s SEO yourself.

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Creating a strong and dynamic online marketing strategy.

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Software hacks and tools that you can use to create consistently beautiful content.

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Content creation worksheet
Marketing strategy worksheet
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Week 4:

1 VIDEO AND 2 WORKSHEETS

How to grow your online following ethically and consistently, while building stronger relationships with your potential clients and industry.

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Some advice and tips on successfully collaborating with other brands and managing relationships.

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Explore how specific collaborations or influencers can help your business.

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Discussions about productivity, overwhelm, envy and comparison.

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How to understand and build confidence to fearlessly tackle your ambitions.

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Measuring your success.

 Community tracker and collaboration schedule
Time-saving daily planner sheets
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WHEN YOU JOIN BRAND BOOTCAMP YOU GET…

4 weeks of step-by-step content broken up into 7 days of video tutorials.

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9 Digital worksheets to action what you learn from each video. You will get a couple of days to complete the worksheet on your own time, while I cheer you on from the sidelines.

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Support and personal feedback during the course from yours truly.

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Bonus content in the form of pre-course think sheets and the post-course support group.

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A wonderful goodie bag posted to your door, filled with (obviously) gorgeously branded products and gifts.

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Lifetime access to course worksheets and the facebook Alumni group.

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HOW DOES THE COURSE WORK?

Step 1:

Sign up and pay for the course BEFORE 16 October by clicking on the link below.

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Step 2:

Once you’ve signed up, you will be sent a welcome mail with more course details, as well as an invitation to the private Alumni group where you can introduce yourself to the rest of the class.

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Step 3:

Once week prior to the start of class you will be mailed a goodie bag! Yay!

You will also receive an email with details of how to access the official Brand Bootcamp website and create your profile (Username and Password).

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Step 4:

Once the course begins, you will be sent an email twice a week to notify you of new available content on the course website.

COURSE DATES AND BREAKDOWN

Week 1:

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6 November 2017
Planning for your brand

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8 November 2017
Goal setting and target client

Week 2:

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13 November 2017
Get to know your brand

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15 October 2017
Branding process

Week 3:

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20 November 2017
Digital marketing

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22 November 2017
Social media

Week 4:

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27 November 2017
Building community

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29 November 2017
Feedback and catch-up
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A BIT ABOUT ME

In case we haven’t met, hi, I’m Anzel. Branding is my day-job and absolute passion! I established White Kite Studio in January 2014, as a space for me to create. What started out as a wedding stationery and branding studio, soon expanded into more services that include art direction, small business development, an online shop and workshops for creative entrepreneurs . Over the last three years, my business has been featured in numerous local and international publications and television, and grown an impressive organic following on social media.

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When it comes to branding, I specialise in creating identities for small creative businesses within the wedding, fashion, beauty and food industries. After working with close to 50 brands over the last 3 year, I noticed an urgent need for a deeper understanding of branding and how to maintain a brand identity long after working with a designer. I want to help my clients and other creatives build stronger brand foundations, and developed this content to do just that.

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Over the last year and a half, I’ve been blessed to guide over 180 entrepreneurs on their journey to successful business. The Pink Party workshop was a love project for me, and I truly enjoyed seeing what a difference the workshop made. I’d love to tell you all about it here, but there’s just too much to talk about. Instead, I encourage you to go and have a look HERE for all the photos and videos of past workshops. I always felt like the course could add value to more businesses around the world, and have thus converted it into this digital course.

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I have a background working as a Designer and Art Director in advertising and also gained experience working as a graphic designer in Amsterdam 7 years ago. I broadened my knowledge on Marketing during a one year stay in the USA and have a BA Hons (Cum Laude) degree in Information Design.

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